Paulo Afonso Pereira - Propriedade Intelectual

Just a few companies know exactly the size of their patrimony because it’s necessary to first determine the value of the moveable assets. The trademark is one of your moveable assets and it can guarantee a thousand times bigger return than the return of your own tangible assets.

To determine a trademark value is necessary to valuate its representativeness in the market which means accounting qualities like fidelity, perceptible quality and all the positive associations about the trademark status.

The PAP is a pioneer in this kind of work and recognized as one of the most important Brazilian companies in the subject with many trademark’s valuation done to lots of clients. With the award guaranteed and incorporated to the whole patrimony, these companies will get innumerous advantages like the possibility to use such important asset as a guarantee for financing, a raise in the liquid patrimony and a consequent liquidation of a credit line, for example.

The PAP’s trademarks valuation team is formed by economists, engineering’s valuators and professionals from the financial and actuarial sector. This work was developed more than a decade ago and originated the specific methodology nationally recognized.